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Multi-channel selling is the method of retailing goods over more than one channel of distribution. Multi-channel selling requires a combination of your own shopping cart and website, online marketplaces, smartphone, or brick and mortar shops. Selling on several distribution platforms increases your access to potential buyers, increasing your chances of selling.
Selling on multiple marketplaces is now the preferred choice by the majority of the sellers. There are various benefits of multi-channel selling.
Read the full article to know about these advantages.

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