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A while back I purchased fancy shades in Rice Village and then went to have an iced tea at a Starbucks next to the store. The credit card which I have been using had put a hold on my usage as I had already “maxed out” Welcome to the world of Psychographic marketing and the fascinating results it produces!

Psychographic segmentation refers to the psychological aspects of consumer’s buying behavior like his lifestyle, his social standing, activities, interests, and opinions. They are incredibly valuable in marketing because they have use cases in opinion, social research, and prediction.

Using psychographic segmentation one can identify where to promote his/her company and how to craft his message. It is a highly advanced, accurate and intuitive method of understanding your users. It is the best way to understand user which goes way beyond measuring clicks, the time they spend, impressions and many other useless metrics.

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