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Proximity marketing a.k.a. Hyperlocal marketing is all about reaching the potential customers at the right place and at just the right time using Bluetooth beacons.

Beacons burst onto the scene in 2013 when Apple announced new iBeacon technology. At the time, the internet lit up with stories about how beacons would completely transform the shopping experience.

Learn how today's top retail brands are using proximity marketing to attract customers and improve the shopping experience.

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