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The marketing strategies that make up the promotional mix are:
- Advertising
- Public relations
- Personal selling
- Sales promotion.

Learn in this post how to use promotional mix to boost your business.

  • LS

    Lisa Sicard

    10 months ago #

    Erik, really fabulous tips here that I can share with my clients. Many think that doing just one or two of these things will be the "be all, end all" for them but it's not. It takes a lot of promotional and advertising efforts to keep a small business ahead today. There is so much competition and the younger generation is not as loyal to brands or companies like they used to be. You always have to find ways to generate new business along the way. These methods are great for that!

  • JH

    Joy Healey

    10 months ago #

    Thanks for sharing that article about marketing strategies, Erik.

    I particularly like the way it refers to retail and local businesses as sometimes I feel they're forgotten in the welter of online business promotions.

    It can't be said too often - advertise where your target market is likely to be hanging out. For instance, no use expecting to find my TV-loving Dad browsing Instagram, but my niece and nephew are there all the time. It's a generational thing :-)

    Great, down-to-earth advice on a good mix of advertising for businesses.

  • CS

    Chery Schmidt

    10 months ago #

    Hey Erik!
    It is hard to reach your business goals without the right Promotional Mix, Huh? And without customers or eyes on what your business offers, you will become just another failing statistic as stated in the article!

    You can no longer just place an ad an expect sales, you need to add a blend of several promotional tools to our marketing and promotional efforts.

    I also agree with Katie that if you are short-handed and not equipped to handle new business that comes your way, you will also fail.. So Thanks for sharing these marketing strategies as well as the employee scheduling software platform, Deputy with us today.

    Chery :))

  • DG

    Dana Gore

    10 months ago #

    Loved this! A healthy blend of all four methods is an excellent strategy. I happen to love contests - so I can see why it's mentioned. It's a win-win-win and adds an element of fun to exposing your products and services to others.
    Great tips. Thanks for putting this together :)

  • LR

    Lorraine Reguly

    10 months ago #

    This is the first time I have seen the promotional mix broken down clearly into categories.

    I love the way each component is explained, too.
    The public relations component also includes WOM (Word of Mouth) marketing, which I was surprised wasn't mentioned. For many service-based businesses (such as my business, Wording Well), this is an important aspect because clients who are happy/satisfied are more likely to write a testimonial and tell their friends about the wonderful service they received!

    Thanks for sharing this!

  • RC

    Ravi Chahar

    10 months ago #

    Hey Erik!

    I have never thought of a promotional mix. Although people have been using this for years, no one really tried to bring different strategies in one place.
    I think personal selling and public selling can be two more prominent things to do.
    Thanks for sharing with us!
    Have a great weekend.

  • AC


    10 months ago #

    Yes so right!

  • CP

    Cesar Posta

    10 months ago #

    Great article, really good tips. Thans