Nowadays, the organizational culture is a hectic circus that can’t really progress along without finished and well-thought-out plans to carry out activities, no matter how big or minutely small they are.
All of this is because of the wind shifting in the marketing departments. Meaning? If you want something to work, whether in-house or outside the company, plan it out and go to town on it. But for that, the first thing you have to do is devise a Project Plan. This is the foundation of project management basics.