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To build a successful startup you need to have a great idea.

That's all?

No way. The key to success is a proper implementation of the great idea.

Project Discovery phase builds that bridge between the idea and its best possible implementation.

However, discovery is the most underrated stage of development.

A typical dialogue might go like this:

“-Ooooh! It’s such a great idea, let’s implement it ASAP!

- True! But how will the product look?

- Let’s build SOMETHING and then deal with the rest.”

It is understandable...

But the sad story is that when you build SOMETHING, you can eventually end up with something of “no market need”

And tech stack IS NOT what it worth starting with.