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This is the fifth post in a multipart series on programatic SEO. Thus far we’ve covered keyword research, competitive analysis, creating landing pages and building links – all at scale.

Companies doing programmatic SEO typically generate a TON of pages on their website. With all these pages comes a number of technical issues, which we’ll go over here. As with most posts on our blog, we try and avoid rehashing what’s obvious and already covered elsewhere. So we’ll focus exclusively on the challenges unique to large scale, programmatic SEO.

  • ML

    Mark Lindquist

    12 days ago #

    The categorization is something it seems like you have to get right the first time. If you change course after you have thousands of pages categorized a certain way, I would imagine it would be hard to make that change. If you do end up having to change your categorization, URL structure, etc., how would you recommend handling that?

    • MM

      Marcus Meissner

      12 days ago #

      Carefully haha. This is why clean URL structure is so helpful - you can easily setup your backend to programmatically 301 redirect based on rules. MCV Frameworks like Rails and Django make it even easier to redirect certain patterns. If you have a totally jacked up url structure, it becomes more challenging.

  • AB

    Alex Birkett

    12 days ago #

    I'm loving this series. I feel like it's an interesting window into the world of high scale SEO that most people don't talk about (love that you throw so many examples in as well)

    • MM

      Marcus Meissner

      12 days ago #

      Glad you liked it! That was our goal - just illuminate a part of SEO that's huge, yet not often talked about simply because nobody has incentive to write about it.

      • ML

        Mark Lindquist

        11 days ago #

        Interesting point about incentives. There's hardly any search volume around 'programmatic SEO', and it's obviously not something the masses are doing at all.

      • RF

        Ryan Farley

        11 days ago #

        So true. Everybody writing about SEO is either selling SEO services as a freelancer / agency or selling SEO software. Occasionally you get posts from the folks at Airbnb or Thumbtack but those are few and far between.

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