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When you’re trying to dominate an industry programmatically, you can’t rely on non-scalable tactics like broken link building, skyscraper method, resource link building and other forms of what we like to call ‘begging for links’. While those may augment a strategy, there simply aren’t enough broken links or resource pages out there to achieve the quantity of links you need. You need to identify a strategy that scales really far. Then scale it really far. This piece is a bit different than the others in that it isn’t a step by step guide. While almost anybody could successfully follow our guides to keyword research or competitive analysis to a tee (more or less), link building is much more nuanced. There is no exact playbook, and each company has to figure out what works in its own vertical. If there were a playbook, everyone would do it and it would then cease to work. So, we’ve included five high level strategies with examples to serve as inspiration rather than prescription.

  • DN

    Daniel Ndukwu

    4 months ago #

    You know, I like this description because it just comes out and says it - there's no way to do this stuff step by step because it's so nuanced. Once a template gets popular it stops working.

    Once a strategy gets popular, it stops working.

    Digging into the post as I write this - nice share.

    • MM

      Marcus Meissner

      4 months ago #

      Thanks Daniel. Totally agree. So many guides from people promising a step by step framework to building links. You can usually bet it's not what they're doing to rank. More likely they have some other tactic they don't want people to know about. Or they're just buying links.

  • JR

    joe robison

    4 months ago #

    Great list - definitely all scalable stuff, and truly the more cutting edge tactics. Surveys can be a bit pricey to get going, but they're big link earners.

    Only thing I'd disagree with is guest posting. Yes it can be scaled out as others do, but I'd argue broken link building is more scalable than guest posting. That being said, I haven't scaled it myself.

    Bookmarking for future reference!

    • MM

      Marcus Meissner

      4 months ago #

      Not sure I agree with you on broken link building, but with guest posts it really depends on the vertical. Some verticals do not have many blogs to write for. Other niches (like personal finance) have a ton, but are all pay-for-play. In an incestuous vertical like marketing the targets are endless.

  • PV

    Pascal van Opzeeland

    4 months ago #

    Very relevant post... scalable link building is the hardest part. Also love the final section, "In most of the examples we analyzed, the older the companies got, the more links they seemed to get out of thin air. So when slogging away at building links brick by brick, it’s important to realize that SEO compounds and eventually gets you to a point where your company is newsworthy enough to start earning mentions and links without even trying." Maybe silly, bit I never realized this... that explains why the big established brands that I've analyzed earn so many backlinks.

  • SD

    Stefan Debois

    4 months ago #

    Great article! I think publishing unique data is an interesting path to go - you don't even have to do your own survey to get the data: sometimes, combining data that is already out there and presenting it in an appealing way does the job. A great example is startupranking.com: they use publicly available data about startups such as Alexa rank, number of followers, etc. to calculate an overall score and make nice rankings of startups per country

    • MM

      Marcus Meissner

      4 months ago #

      Thanks Stefan - third party data is great for sure! Wasn't aware of startupranking.com - will check it out

  • ML

    Mark Lindquist

    4 months ago #

    Another great piece. I think this highlights how much harder it is to build links at scale to commercial pages. But you touch on something important, that if you push the flywheel long enough, you start to pick up links naturally, which increases rankings, which gets you more natural links, and it turns into a virtuous cycle. It just means lots of fruitless effort up front to get to that point.

    • MM

      Marcus Meissner

      4 months ago #

      Yeah - it's definitely hard to get links to commercial pages without pushing the envelope a bit. But then again, it may be worth it.

  • RF

    Ryan Farley

    4 months ago #

    Really surprising to me that badges still work. They’re the most non-editorial link out there other than GSA spam, in my opinion

  • GS

    George Shane

    4 months ago #

    great post

  • PM

    Pete McAllister

    4 months ago #

    Love the fact that even though you're talking about scale, you're keeping it within solid grounded SEO principles. I was expecting an article on spam but everything is tied to relevance, audience and more than just links. Good work!

  • RT

    RSoft Technologies

    4 months ago #

    I learned lot from your content. Thank you for sharing this vital information and tactics about SEO with us.I really enjoyed reading your blog .Nice article! Great information about.These tips are very helpful to me. I always prefer and appreciate this type of post which is really beneficial for the people.

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