When you’re trying to dominate an industry programmatically, you can’t rely on non-scalable tactics like broken link building, skyscraper method, resource link building and other forms of what we like to call ‘begging for links’. While those may augment a strategy, there simply aren’t enough broken links or resource pages out there to achieve the quantity of links you need. You need to identify a strategy that scales really far. Then scale it really far. This piece is a bit different than the others in that it isn’t a step by step guide. While almost anybody could successfully follow our guides to keyword research or competitive analysis to a tee (more or less), link building is much more nuanced. There is no exact playbook, and each company has to figure out what works in its own vertical. If there were a playbook, everyone would do it and it would then cease to work. So, we’ve included five high level strategies with examples to serve as inspiration rather than prescription.
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