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This is the first part of our guide to programmatic advertising. In this first part we explore programmatic versus traditional advertising models and pique your interest for more detail in part two.

  • JB

    Joseph Bentzel

    almost 5 years ago #

    Paul: Thanks for posting this overview. The programmatic ad space is hot now. My daughter works in this space for the customer success team at video ad platform player BrightRoll, now part of Yahoo. Will check back for later installments in the author's series.

  • AB

    Avishai Sam Bitton

    almost 5 years ago #

    Loving the social activity on the post, great job Paul!

  • DS

    Daria Shualy

    almost 5 years ago #

    Thank @pauljacobson for sharing his!

  • YK

    yael kochman

    almost 5 years ago #

    Are there really companies that are still relaying on media buying?

    • AB

      Avishai Sam Bitton

      almost 5 years ago #

      Yes, and you won't believe it but some of them actually make it work.

    • JS

      Jimi Smoot

      almost 5 years ago #

      Did you watch the superbowl? All of those companies bought media --though not programmatically.

      Eventually all companies saturate their early markets and need to start with big splashy advertising of some sort. There really isnt a way around this.

      • AB

        Avishai Sam Bitton

        almost 5 years ago #

        The Superbowl will eventually be programmatic as well, every live event will be at some point.

        • JS

          Jimi Smoot

          almost 5 years ago #

          I disagree.

          Thats like saying that the "Staples" sponsorship of the "Staples Center" here in LA would be sold programmatically.

          There is too much that goes into these types of deals and they are EXTREMELY valuable.

          The transaction may occur programmatically, but I guarantee that people will always be involved in deals like this.

  • BR

    Brad Ruderman

    almost 5 years ago #

    I worked as a data engineer at a DSP (demand-side supplier, we do the bidding) and now I work in growth. Word of advice...implement advanced conversion tracking with conversion event id ( order id) pass back!

    • NO

      Nicholas Orr

      almost 5 years ago #

      Hello Brad, i ve been working for companies that use large DSP, i have an inquiry from a much smaller company which wants to go programmatic but fails to find a DSP that would work with them for less than $15.000 monthly spend. Do you have any idea of a DSP that would be both reliable and ready to work on smaller volumes ?

      • JS

        Jimi Smoot

        almost 5 years ago #

        if they are looking for display they could use the new XPS Direct platform from pk4media.com try SeanB {at} pk4media.com

        *Disclosure: I use to work at PK4Media

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