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Whether your site is been around for awhile or you’re diving into a new vertical, competitive analysis of the SERPs reveals who the big players are and where the opportunity is. In this post, we won’t go into too much depth on basic things like link analysis, as that has been covered ad nauseam. Rather, we’re going to focus on using rank data – at scale – to gain valuable insights into the competitive landscape.

This is Part 2 of a five-part series on programatic SEO.

Part 1 – Large scale keyword research

Part 2 – Competitive analysis (this post)

Part 3 – Creating landing pages at scale

Part 4 – Building links

Part 5 – Dealing with inventory: the technical issues you need to watch out for

  • ML

    Mark Lindquist

    10 months ago #

    Wow, this is a great series. I'm not sure I'm well-versed enough in excel to be able to duplicate a lot of what you cover here but if nothing else, just taking this approach to SEO is a great shift from the softer metrics people usually use when it comes to SEO.

    • MM

      Marcus Meissner

      10 months ago #

      It's a lot easier than you might think ;) We'll probably be doing some material about getting hands on the data at some point.

      I totally agree with you on the second point. With the typical B2B, smaller site sort of SEO, you benefit from going really hands on. With large scale, you have to leverage data analysis to get the insights you want IMHO.

  • RF

    Ryan Farley

    10 months ago #

    Love the 2x2 matrix. Michael Porter would be proud.

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