Whether your site is been around for awhile or you’re diving into a new vertical, competitive analysis of the SERPs reveals who the big players are and where the opportunity is. In this post, we won’t go into too much depth on basic things like link analysis, as that has been covered ad nauseam. Rather, we’re going to focus on using rank data – at scale – to gain valuable insights into the competitive landscape.
This is Part 2 of a five-part series on programatic SEO.
Part 1 – Large scale keyword research
Part 2 – Competitive analysis (this post)
Part 3 – Creating landing pages at scale
Part 4 – Building links
Part 5 – Dealing with inventory: the technical issues you need to watch out for