When I think SEO I think of two varieties. One is content first - basically producing medium to long form content around SEO that is informational and topically related to what your target audience wants to learn. Think Hubspot or Intercom. This is what most of the content is written about in the SEO world. The other is large-scale programatic SEO, typically focused around scalably creating landing pages that rank for transactional intent.
In this series of posts, we're going to drill down and give a no-BS, step by step process about how to do the more programatic sort of SEO. Most of this variety you'll see in consumer facing aggregators like Tripadvisor, Yelp, and Bankrate, but it's also pretty common in E-Commerce and there are a couple B2B examples such as Software Advice.
This variety of SEO is much less about producing long-form authoritative content that educates and builds brand, but rather about creating high volumes unique, user-friendly landing pages targeted at transactional terms.
Here's what we'll cover in this series.
Part 1 - Large scale keyword research
How do to keyword research at scale, and use that to guide your landing page creation.
Part 2 - Competitive analysis
No, this isn't the same rehashed crap showing you how to use Ahrefs or SEMRush. In fact it has nothing to do with link profile at all.
This is about using data to determine who the big players are and to discover the whitespace in your vertical.
Part 3 - Creating landing pages at scale
Here we'll dive into how to create a landing page for each searcher intent.
Part 4 - Building links
It's not so easy to build links to your money pages in programatic SEO. This is how you get around that.
Part 5 - Dealing with inventory: the technical issues you need to watch out for
In B2B SaaS you can get a long way with a simple wordpress theme. With programatic SEO, there are a number of things to watch out for, technically speaking.
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