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When building a product, you have to be able to say no. Building a great product isn’t about creating tons of tactically useful features which are tangentially related. It’s about delivering a cohesive product with well defined parameters. Intercom explores this topic in detail.

  • DT

    Des Traynor

    almost 6 years ago #

    You'll probably all enjoy the video version: http://insideintercom.io/talk-product-strategy-saying/

    and also you should check out our blog, it's written by people far smarter than me too: http://insideintercom.io

  • DL

    Dylan La Com

    almost 6 years ago #

    I love this article by @destraynor.

    It's interesting to contrast these arguments with say, Snapchat's product development. Many of the features they've released have been subtle easter eggs or optional settings that require some digging to find and turn on. Not exactly positioned for mass adoption by their entire user base, but the features seem to do well at piquing curiosity and spreading through word of mouth.

    • DT

      Des Traynor

      almost 6 years ago #

      I mostly agree though I think Snapchat is a good example of a very limited feature set. If Snapchat have shit loads of features, they wouldn't have data like half a billion snaps per day, they'd be using some woolly metric like "Engagement type activities" which is the sort of crap G+ tries.

      So their core product is snaps, which have 2 forms, image or pic. It's too early yet to see if chat has taken off too.

      They have released loads of little easter eggs, but I'd guess these are more experiments than they are deliberate plays at new engagement.

  • SE

    Sean Ellis

    almost 6 years ago #

    Great to see @destraynor share his take on product strategy. The real meaning of focus is based on what you don't do/look at/think about...

  • DT

    Des Traynor

    almost 6 years ago #

    Wow thanks guys

  • AA

    Anuj Adhiya

    almost 6 years ago #

    Related video of his talk on this topic from the Business of Software conference last year: http://www.growthhackers.com/video-delivering-yesterdays-broken-technology-tomorrow-product-strategy-is-about-saying-no/

  • CO

    Chris Out

    almost 6 years ago #

    @destraynor ,

    Great article!

    Especially the part that a small change only takes a minute is a fallacy that really resonates.

    I have shared this article with our developers. They will thank you for this article as this will give them some solid ammunition in their discussions about products that they have to build.

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