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Kano, MoSCoW, KJ Method, QFD. To many, these may sound like candidates for the latest celebrity workout plan. To a product manager, these are just four of the 20+ well-documented prioritization techniques all trying to achieve the same goal: provide a strategic framework for determining which features should be invested in—and in what order—to deliver the most value for both a company and its users in any given time frame. As a PM, by exploring the different inputs that feed into the prioritization equation, you can often come up with a combined approach that meets the specific needs of your product organization. But at some point, some key truths must emerge, right? Is there a secret sauce?

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