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Shooting for user growth without understanding product-market fit can be detrimental to startups that are hungry for acquisition yet not knowledge-ready to begin acquiring in the right places. Simultaneously, failing to identify product-market fit early on can lead to building products for the wrong people while missing growth opportunities with the right ones. Whether you consider product-market fit pre or post-product launch, failing to do so can lead to product rot and the eventual death of a great idea. It’s time to save some products.

This article covers:

- What is product-market fit?

- How to determine product-market fit

- How to measure product-market fit

- Frameworks to help achieve product-market fit