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As a Product Manager, you usually ask yourself various questions such as whether or not you should develop that certain feature next, whether you should fix this bug or that one, or maybe you should use A/B testing for a certain page's layout in order to find a version that gets the best results "sign ups for example". This is all common ground.

But, get any two product managers and ask them to make that decision, and you'll find that their decisions would almost always vary on exactly what change they would bring next, and how exactly they would get it done.

This article will share details on my own tested approach using validation questions that has helped me make effective decisions around my products.

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