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If you’ve ever Googled “how to write product descriptions,” you’re most likely familiar with the following suggestions: focus on benefits, use power words, give detailed product information, and so on.

Don’t get me wrong, these are all useful recommendations.

But they won’t help you find the perfect approach to writing high-converting product descriptions for your online store.

Why? A few reasons:

1. Tips like the above don’t give you actionable copywriting angles that you can replicate for your e-commerce site; and
2. They assume that consumers are simply driven by logic.

That’s why they can’t help you nudge consumers to buy from you over and over again.

In this post, we’re going to give you a toolbox of copywriting techniques to improve the way you write your product descriptions—with real-life examples and angles you can model and learn from.