Leave a comment

Brian Balfour looks at the issues and solutions with this way of thinking, one by one: - Products are built to fit with channels. Channels do not mold to products. - You control your product, you do not control the channel. - What the Power Law of Distribution means for Product Channel Fit. - The blessing and curse of Product Channel Fit, and what that means for growth.

  • AA

    Anuj Adhiya

    2 days ago #

    "You control your product, you do not control the channel"
    This is supremely important and I think is worth thinking about very early.
    Understanding the key dynamics of your product will definitely help narrow down distribution channels that are more natural fits. Definitely, makes you think....

Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

Get Weekly Top Posts
High five! You’re in.
SHARE
16
16