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Brian Balfour looks at the issues and solutions with this way of thinking, one by one: - Products are built to fit with channels. Channels do not mold to products. - You control your product, you do not control the channel. - What the Power Law of Distribution means for Product Channel Fit. - The blessing and curse of Product Channel Fit, and what that means for growth.

  • AA

    Anuj Adhiya

    11 months ago #

    "You control your product, you do not control the channel"
    This is supremely important and I think is worth thinking about very early.
    Understanding the key dynamics of your product will definitely help narrow down distribution channels that are more natural fits. Definitely, makes you think....

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