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Poignant question marketers may want to ask themselves is, if YouTube has been a fan favorite for over ten years, why do inbound marketing analysts still list video as a disrupter in 2017? The answer is simple—search engine optimization.

That’s because, despite also being a social media site, YouTube is primarily a search engine. That means, unlike with Facebook, people still mostly discover videos via search, not shares. The obvious benefit YouTube enjoys because of this is that their content has greater reach and longevity than the shared material on Facebook. So because marketers have focused on Facebook and written content for so long, the full power of video marketing has yet to be realized—until now.

In this post, we move beyond YouTube celebrities and influencers to illuminate how B2B marketers can successfully leverage the clips site as part of its overall digital strategy.

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