Fun one for a Friday - we analyzed the willingness to pay for PBR amongst hipster and non-hipster populations. Don't worry - there are some marketing implications in here. :)
1. PBR has been riding the hipster trend by increasing their MSRP in certain areas to account for HIpster's affinity for PBR. As such, you should take away that localized/segment focused pricing is pretty important.
2. PBR couldn't market/advertise in traditional means, because it'd kill their "hipster" affinity. Take away is - know thy customer. :)
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