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Classical economists will tell you that people make decisions aimed at maximizing their benefits, which is not false. But the truth is, people seldom have enough information when making decisions. And even when they do have information, they often make irrational decisions.

In my latest article, I will explore interesting experiments that highlight relevant characteristics and patterns in people’s decision-making processes. These experiments will tell you a lot about how you can improve your product and how to increase you revenue through experiments.

  • JF

    João Fernandes Carvalho

    5 months ago #

    Plenty of useful information in the article! I am one of those who read Dan Ariely's book, mentioned in the article, but to my shame, I forgot about the experiments described in the article. Thank you for sharing this.

  • NL

    Nushka Letto

    5 months ago #

    Excellent writeup, really top content. I have to borrow some of your ideas for my product. Lots of pricing experiments awaiting me in 2020.