For many, proper product marketing is an afterthought. Either the business is too focused on generating leads, or it feels that the existing marketing team can handle product launches.
But product marketing is more than just launches. And much of the work simply can't be done alongside your other marketing projects.
Stephanie Bowker (Head of Marketing at Spendesk) and Roxana Siu-Calviac (VP Marketing at Shippeo) discussed the vital role of product marketing in fast-growing startups...
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