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When YETI launched in 2005, brothers Roy and Ryan Seiders had an unfathomable idea: to sell a $300 camping cooler when nearly all the other coolers on the market sold for under $30. So, how did YETI, over the better part of a decade, manage to grow its business to nearly half a billion dollars in sales with $47 million driven through Ecommerce? Learn how this duo tackled the tricky market of premium pricing head-on in today's post.

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