If you’re a mobile marketer, then you must have heard about ‘predictive analytics’ and ‘predictive marketing’. And, if data is the lifeblood of your marketing strategies, then you have definitely used machine learning algorithms and artificial intelligence to build smarter marketing campaigns.
In today’s ever-changing, dynamic marketing environment, user behaviour and their trends change in the blink of an eye. Hence, it is only fitting that next-gen mobile marketers - like you - need to focus on what your users are and aren’t doing on your web or app platform.
That’s where predictive marketing helps you.