How does one choose between the various PPC keyword match types? The strategy and overall approach that you take for this is one of the most important considerations for a digital marketer. Keyword match types are the parameters that can be set on keywords to control which search terms trigger your ads to appear on a search engine results page (SERP). What benefit does this really have for your brand? In this post, Johnathan Dane from KlientBoost drops some knowledge in a piece all about to PPC keyword match types and how to successfully utilize the available keyword matching options to obtain a higher return on investment for your pay-per-click advertising campaigns. As always - Jonathan delivers the fire with this one!