This article is not about content marketing. It’s about a key learning we’ve acquired after years of doing marketing:
If your positioning is wrong, your marketing will fail.
…including content marketing.
And if your marketing fails, you’ll fail in general, because you won’t have a repeatable, scalable acquisition channel.
We’ve learned this lesson time and time again, with our own businesses, and with clients’ businesses. So we wanted to finally share our thoughts on this.