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If your brand positioning is off, it won’t matter what inbound channel [paid, content, etc.] you use to get in front of your customer. The problem will be that the traffic you generate from the channel won’t convert or won’t pay what you want because you’re not positioned properly to demand those things.

  • RO

    Roman Onischuk

    9 months ago #

    Thank you for your useful article. But could you give some advice for our Proofy.io service (https://proofy.io/) - how to create premium content for marketing service?
    Waiting for reply.