This episode was recorded a few weeks ago, before Rand left the company to start SparkToro.
Rand has a reputation for being one of the most honest and transparent people in business. In this interview, Rand discusses two different situations where he pushed through changes to a product without following the proper process, in an effort to put users first and make the product more user-friendly.
Did he make the right choice? That’s up to you to decide after you hear what Rand has to say.
In addition, he talks about the importance of curiosity, and how natural curiosity about how users are experiencing a product can result in guerilla research that can be used to improve the product. He’ll also discuss quick wins and why he believes that you don’t have to make a choice between making money and helping people, because the two are directly tied to each other. Tune in to hear the whole episode and get a book recommendation from Rand.
tl;dr Rand Fishkin, Founder of SparkToro and Moz, shares controversial stories of pushing through product changes, thoughts on user research, and opinions on the intersection of money and helping people.