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Podcast? Do people still listen to podcasts?

Way MOAR than you think.

Apple is well past 1 billion podcast subscriptions, and something around 39 million people listen have listened to a podcast in the past month in the US.

Why startups should consider podcasts:
1. Under-tapped channel. Get your name in there as a podcaster or a subject before all the other marketing types pollute the pool
2. Podcast listeners are top tier online users — using a smartphone, know their tech, HIGH VALUE.
3. Get listed and linked on high-quality properties like the iTunes store, Stitcher, etc.
4. You have a face made for radio :)

How to leverage podcasting as a channel:
1. Get interviewed for a podcast
2. Sponsor a cool and relevant podcast
3. Get name dropped in a podcast
4. Make your own podcast

  • MC

    Mason Carter

    about 3 years ago #

    I think that the marketing blueprint that one must go through to make sure that a podcast is well-listened to is quite similar to a blog. You often need to be a guest on other podcasts before you really can get much traction on your own - but I think that being on a established podcast as a guest first can be effective in many ways. It shows you how to properly operate a podcast (you should treat it with the professionalism of a radio show) and it gives you a sense of how to work with your guests.

    Sometimes podcasts can be less evergreen than blog posts, but I find the discourse to be much more interesting to listen to.

    Plus podcasters have their own similar affiliate business to bloggers, but they can make it less spammy and bring in more quality leads.

    Finally with the mass migration of people going to live in urban areas to work, the use of public transit is going to be big for podcasts. Many people that I talk to tell me that they only started subscribing to podcasts once they had to take the subway / bus every day to work.

  • CT

    Christopher Thames

    about 3 years ago #

    Podcasts will not take the place of blogs, neither blogs take the place of podcasts. It is just a different form of media marketing that should be integrated into your strategy. WHY? Because if you do not have enough content to make a podcast searchable, much like blogs do, then you may not get the traffic that you need to be relative. Then again, a podcast will get you more quality leads and subscribers in a blog type of format. Bottom line: YOU NEED BOTH STRATEGIES IN DIGITAL/CONTENT MARKETING.

  • DG

    Dave Gerhardt

    about 3 years ago #

    I love this trend, but at the same time, noticing new crops of "experts" and "gurus" popping up - just like ~5 years ago when social was starting to become a key marketing channel. Don't listen to the experts - buy a mic, start a podcast, see what happens.

  • TS

    Tibor Szász

    about 3 years ago #

    Video podcasts are on the rise, especially because production costs are going down and YouTube has become a utility for video.

    Anybody uses video podcasts successfully?

  • LM

    Laura Moreno

    about 3 years ago #

    I created the Growth Hacking Podcast and it is by far the best decission I've made. If you have any questions about podcast, let me know. It is huge for credibility, networking, gettting business and becoming and even learning! If you are interested instarting your own podcast, I took John Lee Dumas training and I belong to his mastermind and networking community. We help each other. Drop me a line if you have any questions! Xxx, Laura

  • FA

    Faisal Al-Khalidi

    about 3 years ago #

    Always thought podcasts were an under-utilized channel for not just content marketing, but promoting a product as well. IMO i still prefer to read rather than listen to something, but that's just me.

  • KC

    Keith Casey

    about 3 years ago #

    We - at Clarify.io - ended up building a WordPress plugin specifically for podcasts to make them searchable. While we've seen slow traction, the groups that have used it love it so far.

    https://wordpress.org/plugins/podcast-searcher-by-clarify/

  • over 2 years ago #

    Great article! Thanks for sharing!

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