When it comes to SaaS growth, a lot of content focuses on hyper-growth tactics that will turn you into a unicorn. But unicorns a rare. They are outliers. So I caught up with Steve Rayson, Director at BuzzSumo, to hear about another path you can take, and it's that of a SaaS Donkey. By putting sustainability and profitability above hyper-growth, this is the story of how BuzzSumo have built a steady SaaS business that is loved by growth and content marketers alike, going from beta launch to $5M ARR over the last three years.