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According to this study by Piqora, Pinterest is becoming a lot more effective at driving ecommerce sales.
Anyone marketing in ecommerce should be looking for ways to tap into Pinterest. Particularly if you're selling products to women.
Agreed 100%. I've heard people say, "Oh, but there aren't so many people there." I'm thinking "Yes, but they've practically got their wallets out!"
It's been a while since I last did an analysis on the conversion rates (see: http://brunodillen.com/2013/selling-through-social-media/ ) from social media traffic. Thanks to this post I've just had a look at it again.
Pinterest: The trend from Piqora continues on our website. Up 50% in traffic and another 40% in conversion rate, meaning business from Pinterest more than doubled in a year.
Facebook: The Facebook squeeze is difficult to ignore, although it is somewhat nuanced as we managed to grow our fanbase significantly. Conversion rates are flat between 2014 and 2013 and traffic has risen by roughly 15%
Pinterest is doing so well, because their graph is engineered around passion. Society is tribal. The web is tribal. Pinterest was late in the game, but they got in with a better insight.
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