Signup and login conversion is the art of building new user intent and converting intent to authenticated users. Since every user starts out as a new user, this part of the user flow is very important to optimize. In order to actually grow your service quickly, signup rates must be high. In this post, I’ll talk about how to start growing signups and logins into a large growth channel. To summarize, in order to set yourself up for success, you must understand unauth user mix, understand how signups and logins interact, and build data tools. Then, I’ll talk about a few different areas of optimization you can try.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter