Every company has a different optimal growth strategy. So, every company needs a different kind of growth team to find and execute on that strategy. In this post, I’ll talk about general concepts to consider when building a growth team, a base for you to iterate on to create the right kind of growth team for your company.
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Anuj Adhiya
@jeffc Love everything about this - its a very important topic.
One q for you - you didn't address the role of the analyst and how to hire for that role like you did with the others.
Any reason why you decided to not cover this aspect?
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For everyone else, great related reading (in no particular order):
https://growthhackers.com/articles/building-a-growth-team-from-zero-to-fifty by @bbalfour
https://growthhackers.com/articles/how-to-build-a-high-performing-growth-team by @iamalexbirkett
https://growthhackers.com/articles/an-inside-look-at-web-profits-growth-team-structure by @sujanpatel
https://growthhackers.com/articles/how-to-run-a-high-performing-growth-marketing-team-reporting-management-structure by @alanorourke
https://growthhackers.com/articles/start-growth-team/ by @jschwarz9
https://growthhackers.com/articles/how-do-you-choose-the-best-growth-team-model/ by @amcinnes
https://growthhackers.com/articles/how-to-build-a-growth-team-lessons-from-the-front-lines/ by @chrisbolman
Jeff Chang
Thanks Anuj! I didn't really go into the analyst role because I don't feel like there that there is much difference between hiring a growth analyst vs an analyst for another team, while there is a much bigger difference between hiring a growth engineer vs other kinds of engineers.
Daniel Ndukwu
You outlined multiple growth teams in your post.
Which area do you think they should focus on first to extract the most value?
Jeff Chang
There's no one area which every company should work on first, it really depends on the product.
Sean Ellis
Love the detailed job descriptions here. And also agree that training is critical since you are unlikely to be able to hire someone with a lot of experience in growth.
Jeff Chang
Thanks Sean!