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B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. Buyers today simply expect personalized emails.

In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts.

Even more importantly, personalization can reduce acquisition costs by up to 50% and increase the efficiency of marketing spend by 30% percent, according to McKinsey.

Savvy brands today are using dynamic email content to personalize offers that are delivered to each customer in real-time. Instead of just sending out the same email to an entire segment, the email is personalized to each and every individual, using customer data to specify the content based on each person’s interests.

With the right marketing strategy behind it, dynamic content can improve your email engagement, increase click-through rates, drive up average order value, and directly impact your bottom line.