Along with other savvy tactics like personalization and automation, video is how the smartest marketers overcome the challenge of increasing reach and engagement in our current environment of constant media overload.
Personalization is the differentiating factor. As you digitize and automate more of your customer communications, a natural step in scaling, personalizing that content keeps the company and client relationship feeling human. It allows you to address audience members as individuals, which is why digital companies with large inventories like Netflix and Amazon have seen so much success with this tactic.
Both companies feature highly personalized recommendations in as many touch points as possible, from their websites to email, to create tailored experiences for their millions of customers.
Here’s how you can use the two together to make more of an impact with your content.