Take a look at these three marketing metrics:
▪️ Brand Awareness
▪️ Brand Sentiment
▪️ Share of Voice
Now, take a look at another set of marketing metrics:
▪️ Customer Lifetime Value
▪️ Customer Acquisition Cost
▪️ Conversion Rate
If you had to pick one of the two sets, completely out of context, which one would you choose?
Probably the second one, right?
That’s the power of performance marketing.
And here’s everything you need to know about it!