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In this epic, expert-level Strategy Guide…we’ll cover the basics of a successful social media marketing strategy, including which content types serve what purposes (with examples and templates of course), and how a good social media plan can work for you across the marketing funnel. You see, most businesses miss out on massive opportunities because their vision for social media is limited. As a result, they’re posting regularly on Facebook and Instagram, but not getting great results. That’s because doing what we call Posting and Praying doesn’t work. It doesn’t drive sales or traffic, and it usually only gets you in front of people that already know about you. It’s 2018. You’ve got to try harder than that.

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