$15 million in Series A funding before they had a product. +50,000 customers. 80 people. 1 new product every month. An additional $32 million in Series B funding in September... Drift is killing it. And the reason is brand! This post explores why brand is so critical in B2B SaaS and offers a peek inside Drift’s killer brand strategy to highlight what companies should be aspiring to when it comes to brand marketing.
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