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A follow-up to automating images at scale. This post explores using custom data sources and code to automate personalized email.
We spent a lot of time looking for custom data sources for this one, it was tricky! Our core thesis is that many outbound teams end up personalizing to a list vs. the individual and spending time thinking through data to drive copy vs segmentation can go a long way.
Happy to answer any questions about the process.
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