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In this post, I’m going to explain how we come up with SEO-driven content ideas that generate leads and signups by not going after high-volume, head keywords. I’ll share some examples of frameworks that tend to do well from a conversion perspective and I’ll share some examples from blogs that we run that show why we take this approach vs. the approach that most agencies and content marketers take.

  • AO

    Aaron Orendorff

    over 1 year ago #

    No joke ... I get more excited about a new Benji post than a sneaker drop ... and equally excited when compared to TSwift kicking out a new album. This did NOT disappoint!

  • DH

    David Hoos

    over 1 year ago #

    Great article. I particularly appreciated the survey questions and how they correlate.

  • TC

    Tad Chef

    over 1 year ago #

    Yeah, optimizing for high traffic keywords is good for vanity but the long tail of specific queries is good for business.

  • MP

    Margo Pierce

    over 1 year ago #

    More practical advice that's grounded in solid content marketing principles (as opposed to pointless click-bait). Thanks for the tips!

  • KG

    kribesh gk

    over 1 year ago #

    This was excellent. Keep up the good work.

  • JP

    Jacob Plumb

    over 1 year ago #


    It's very important to think first of what your target customers need (particularly if your product / service is the solution) vs starting with a keyword list and using that alone to determine the content you create.

    Nice post Benji - I imagine this will be super helpful to beginners and small business owners managing their content strategy independently.

  • VC

    Vlad Calus

    over 1 year ago #

    Google Analytics is a huge pain in the *ss for our company and we're still struggling to understand that. Over the past year we tried to add multiple times goals and conversions, but never managed to do that and then I read "39 product signups for this SaaS company".

    Question - is there any chance someone can help us in a 20-30min call and give us advice on how to set it up, because we have our app.planable.io and blog.planable.io - shoot me a message 🙏, appreciate in advance.

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