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In this post, I’m going to explain how we come up with SEO-driven content ideas that generate leads and signups by not going after high-volume, head keywords. I’ll share some examples of frameworks that tend to do well from a conversion perspective and I’ll share some examples from blogs that we run that show why we take this approach vs. the approach that most agencies and content marketers take.

  • AO

    Aaron Orendorff

    9 months ago #

    No joke ... I get more excited about a new Benji post than a sneaker drop ... and equally excited when compared to TSwift kicking out a new album. This did NOT disappoint!

  • DH

    David Hoos

    9 months ago #

    Great article. I particularly appreciated the survey questions and how they correlate.

  • TC

    Tad Chef

    9 months ago #

    Yeah, optimizing for high traffic keywords is good for vanity but the long tail of specific queries is good for business.

  • MP

    Margo Pierce

    9 months ago #

    More practical advice that's grounded in solid content marketing principles (as opposed to pointless click-bait). Thanks for the tips!

  • KG

    kribesh gk

    8 months ago #

    This was excellent. Keep up the good work.

  • JP

    Jacob Plumb

    8 months ago #

    Agreed.

    It's very important to think first of what your target customers need (particularly if your product / service is the solution) vs starting with a keyword list and using that alone to determine the content you create.

    Nice post Benji - I imagine this will be super helpful to beginners and small business owners managing their content strategy independently.

  • VC

    Vlad Calus

    8 months ago #

    Google Analytics is a huge pain in the *ss for our company and we're still struggling to understand that. Over the past year we tried to add multiple times goals and conversions, but never managed to do that and then I read "39 product signups for this SaaS company".

    Question - is there any chance someone can help us in a 20-30min call and give us advice on how to set it up, because we have our app.planable.io and blog.planable.io - shoot me a message 🙏, appreciate in advance.

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