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"This week, our paid advertising experts’ advice continues. If you didn’t read Part 1 of the round-up series, don't worry. I drafted each part of the series in a way where you don’t have to read them in any particular order. That being said, both posts offer unique insight you might not find in the other — so might as well just give both a read. In Part 1 of the series, we had 8 of our PPC managers provide insight on the lessons they learned in 2017 that will drive efforts and improvements in 2018. We didn’t want to leave anyone out of the equation, as each PPC manager has their own unique perspective on what works and what doesn’t — so let’s get the lowdown from our other 8 PPC managers now..."

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