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There are many ways sales and marketing can generate leads, but one overlooked method is outsourcing, yielding a list at $0.31 or less per lead. Here's exactly how we did it.
Love your examples on thinking outside the box in Step 1, Brandon. Growth mindset applied to outbound marketing :).
Thanks Tom, much appreciated! Yea, that's where the hard but also fun stuff is.
Agreed, the outbound creativity is refreshing. Thanks for sharing your strategies @Brandon_tradecrafted
Great stuff :)
Thanks for consistently putting out great actionable content, I can always ask you for tips on strategy in outbound sales
Thanks Nabila, I really appreciate it!
I love how you laid out the pros/cons of different types of lead generation, but I think that people reading the article should be cautious of outsourcing lead generation for the following two reasons:
1. Getting a CPL (Cost per Lead) of $0.31 is possible, but realistically an over exaggeration depending on the industry your business is in and the price of the product. Good luck trying to get a $0.31 CPL from outsourcing to someone continents away, when your business is focused on selling Solar Panels within the South East region of the US. Regardless of how well you prep the freelancer, they will never have as good of an understanding of the business as you inform them.
2. More emphasis should be placed on the outcome of that lead rather than the price you pay for it. Better put, CPL means nothing if those leads never convert and you find yourself with a CAC (Customer acquisiton cost) higher than you did before the lead gen push.
There needs to be a bit more context and disclaimers with this tactic as lead gen is not as transparent as paltform advertising, but for the most part this post does a good job of proposing a lead gen solution to companies with limited resources.
You make some great points. Your comments always tent to be thoughtful and insightful. 1) Yes, perhaps I should have said we were able to get our CPL to $0.31 rather than, you can expect to. This varies extremely among industries. 2) Ultimately, this is what matters above all else, which I expressed in step 4, but maybe should have expounded or put more emphasis on it.
Thanks for the comment and glad you agree. Step 4 definitely lays it out, but I wanted to reiterate. Great article and well thought out!
Awesome resource Brandon, thanks for sharing!
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