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By looking at data from their highest-trafficked 100 pages from June 2013 to July 2016, Wistia found viewers spend more time on pages with video. Here's why that matters.
Thinking about it... a video improves SEO tremendously if you have Universal Analytics installed. That's because the Google algorithm seems to consider time-on-page as an extremely important factor when setting up the rankings. Thanks for the article!
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