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Customer success and product management are very important topics for SaaS companies. While we all have access to similar resources, and technologies, and the space in which we operate is pretty crowded, the true elements of differentiation are deeply rooted in the SaaS term itself: software and service. SaaS companies that strive to provide a 360° positive customer experience are those businesses that thrive in the current customer-centric environment. Success is deeply connected to three main factors: branding, product, and personalized customer journeys.

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