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If you read our first post, the question that’s probably on your mind is:

‘How are they going to grow to 40,000 readers in 6 months with a blog about content marketing? There’s a million other blogs out there talking about the same exact thing.’

In this post we’ll talk about how we plan to differentiate ourselves from the competition.

If you’re going to be successful with content marketing, It’s important that you separate yourself from the noise.

I define content strategy as all of the work that takes place prior to hitting publish.

By sharing our strategy and hearing our thought process, we hope that you can get some interesting ideas that you can apply to your own business and your own industry.

In our next post, we’ll be sharing how we think about developing a content strategy for different types of businesses. All of the examples will come from our readers.

If you’re interested in having us think through your content strategy, feel free to leave a comment below with a link to your company and/or subscribe to our list and shoot us an e-mail with a link and the challenge you’re currently facing.  

In order to figure out where to focus:

  1. Research and understand the needs of your target market
  2. Know the pain points of your buyers
  3. Figure out what type of content will provide the most value to your audience.

I had a million questions when starting our blog:

  • Should I hire a writer full-time, or should I outsource my writing to a service like Brafton or Contently?
  • If I’m going to hire a writer, what do I look for?
  • People talk about writing valuable content, but what does that actually mean?
  • I need writers with subject matter expertise, where do I even find people like that?
  • Is paid promotion or organic promotion better?
  • How much do I pay writers?
  • BH

    ben hoffman

    over 5 years ago #

    love the screenshots in this post.

    also, am i the only one unhappy with the new GH layout? its so confusing, hides the comments area, etc. its just jarring.

  • ES

    Edward Stephens

    over 5 years ago #

    I agree, content for contents sake by quasi experts is becoming exhausting. Actionable and honest insights are 10x as valuable. Thanks for offering these insights - it's why I like 'Wait But Why', infrequent posting but what they do produce is meaningful.

    I think this is a logical progression for meaningful content marketing.

  • SO

    Sol Orwell

    over 5 years ago #

    Awesome. I'm personally tired of guys with a modicum of success suddenly thinking they're experts. It's refreshing to see the thinking behind the process (and should be fun to see the execution as it happens).

    • BH

      Benji Hyam

      over 5 years ago #

      Thanks! We're shooting to be even more transparent over the next couple of weeks. We'll be releasing all of the numbers from our site on a monthly basis starting with the beginning of December.

      We're also going to be releasing a lot more of the thought process behind our site.