If you read our first post, the question that’s probably on your mind is:
‘How are they going to grow to 40,000 readers in 6 months with a blog about content marketing? There’s a million other blogs out there talking about the same exact thing.’
In this post we’ll talk about how we plan to differentiate ourselves from the competition.
If you’re going to be successful with content marketing, It’s important that you separate yourself from the noise.
I define content strategy as all of the work that takes place prior to hitting publish.
By sharing our strategy and hearing our thought process, we hope that you can get some interesting ideas that you can apply to your own business and your own industry.
In our next post, we’ll be sharing how we think about developing a content strategy for different types of businesses. All of the examples will come from our readers.
If you’re interested in having us think through your content strategy, feel free to leave a comment below with a link to your company and/or subscribe to our list and shoot us an e-mail with a link and the challenge you’re currently facing.
In order to figure out where to focus:
I had a million questions when starting our blog: