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The lack of organic traffic happens on 9 out of 10 sites that I analyze or work with. When I see a picture indicating that produced content is growing steadily without bringing organic visitors, I call it "your money going out the window." If you feel that this might be the case with you, or you're simply searching for new sources of organic traffic, I encourage you to check out my post. I've shared a simple approach which guarantees that each piece you publish will start bringing organic visitors.

P.S. Yes, in order to rank well in Google, you'll need links.

P.P.S. Those who still believe there's a way to rank in Google without links (and without being another Wikipedia) can skip this post.

  • JQ

    Jason Quey

    4 months ago #

    "In order to rank well in Google, you'll need links"

    Don't think anyone debates this (even Wikipedia and Wiki clones needs 'em).

    However, if you do solid keyword research, you don't need nearly as many links as most bloggers might lead one to think. As in I've ranked brand new blog posts within a couple weeks, with just a small handful of links to the home page.

    Another approach I did to get initial "organic" traffic:
    1. Found a defunct company on Crunchbase, where the Crunchbase page ranks for a keyword.
    2. Bought the domain.
    3. Redirected domain to my site.

    • MJ

      Michael Jaccarino

      4 months ago #

      You would be surprised at how many people believe in the 'Field of Dreams' model of 'if you build it, they will come.'

      Businesses seem to think that content marketing is composed solely of creating content without realizing that there needs to be some sort of distribution mechanism in place if you want to actually get a return on investment (whether that's building via organic, through social, or some other medium).

    • AT

      Alexandra Tachalova

      4 months ago #

      Jason, the issue with this is that even if no one debates it, I don't see that content marketers actually invest in it (based on my findings while analyzing numerous blogs).

      Your point about the keyword goes straight to the problem. If you know how to find less competitive keywords in your niche, you're going to save a lot of time. With regard to ranking without links, I believe that's only possible in less competitive industries which I've never worked with.

      Yes, that's an excellent approach. Another option will be getting links on pages that are currently ranking in the top 3 in Google by the keywords that are relevant to you. For instance, I've noticed that a post on Brian Dean's blog about SEO tools sends a solid amount of traffic to the tools they've listed.

      • JQ

        Jason Quey

        4 months ago #

        1. I agree. Many bloggers aren't investing in content promotion or linkbuilding nearly as much as they should.

        2. I thought the same re:niche (originally did this in men's style niche), but then I replicated the same with my startup, which competes in the SEO industry.

        3. Nice, I like that approach! Of course, getting those links there can be a challenge :)

  • TC

    Tad Chef

    4 months ago #

    There is too much content out there but too little time to consume it. Attention is a finite resource. People can't digest all that content.

    Thus we have to adapt by creating less but more valuable content and optimizing existing content. Everything else means overwhelming people.

  • BK

    Brandon Kidd

    4 months ago #

    We've recently put more weight into capturing links and networking our content with complimentary content sites. After doing some analysis we realized post that was backlinked even from 1-2 prominent sites helped that page appear in search 5-10X more.

  • DG

    Dana Gore

    4 months ago #

    Definitely hanging on to this post.
    I'm a writer and personal self-expression is natural for me... but when it comes to marketing and traffic (and basically everything technical), I SO wish I could just wave a magic wand around my brain and have this figured out.
    Things change so rapidly, so it's tough to keep up with these new strategies.
    I applaud all of you who seem to get it - and I appreciate you sharing all of this :)

  • SH

    Sam Hurley

    4 months ago #

    LOVE this, Alex! Concise, 100% straight talk and mention of 'the social squeeze' as I call it! :D

    Google is still ***by far*** the most powerful source of (free) traffic to be utilized...

    Thanks for writing this! :)))
    -Sam-

  • DE

    Despina Exad

    4 months ago #

    The thing is that a content marketer is not necessarily a SEO expert at the same time. You need a lot to achieve the traffic you need to.

    Besides keywords that are by far one of the essential parts, you need to understand what your audience wants to digest. Is it infographics? Is it marketing guides? Is it case studies? Is it original or it just replicates existing posts that can be found anywhere? Most of all is it digestible? Answer that & then make sure to find the appropriate keywords.

    Also please consider that people are constantly on the run. Most times they don't even have time to consume the valueable information you provide to them. So before publishing your next hit make sure it is simple, super targeted and to the point.

    • AT

      Alexandra Tachalova

      4 months ago #

      I think the key to success here is to work closely with SEO department if you have no a luck of SEO knowledge. On another hand, I don't recommend companies that are on a shoe-string budget/resources hire a content marketer that can deliver the right type of content for their audience, but have no idea how to start ranking in Google by this piece. In the end of the day it's all about efficiency and if your blog just have the right content and 10 readers, then it might be a good signal that something is needed to be changed :)

      • AT

        Alexandra Tachalova

        4 months ago #

        Sorry, I wasn't aware that there's no way to edit comments. I tend to type fast and forget about grammar/typo issues, so I usually edit after writing. Here's an updated version that makes more sense:

        If you have little or no SEO knowledge, the key to success is to work closely with your SEO department. I don't recommend that companies operating on a shoestring spend their resources to hire a content marketer who may deliver quality content for their audience, but has no idea how to make their piece rank well in Google. At the end of the day, it's all about efficiency. If your blog has ideal content but only ten readers, that's a signal that something needs to change.

      • DE

        Despina Exad

        4 months ago #

        Alexandra I completely agree and if you are a content marketer you cannot avoid have at least a high level of knowledge of seo. That doesn't make you an expert in that field though. Not by a long shot. To my experience an SEO specialist can never be a content writer- as he most probably will have more technical knowledge- , so why should a content writer be an SEO specialist at the same time?

        SEO works best if many factors apply at the same time. For example if your site does not have the proper SEO structure when it was constructed, no matter the content I will provide you or how much SEO optimised it will be you will always rank lower from a competitor that would have taken care his SEO practics since his product's infancy.

  • MV

    Matt Vazquez

    4 months ago #

    Nice piece Alex. Tried and true SEO methodology here. In the past we've called this Success By Design

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