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The graph starts in October 2013. Ticks along quietly for about a year. And then, as of October 2014, starts to swing up noticeably. We went from daily sign-ups in the double digits… to daily sign-ups in the triple digits.
This was great... and your lesser point about the problem with being mostly right is it's only mostly right is... well... very right.
Hey @lancecj thanks for sharing -- this is an awesome case study!
Great post thanks!!
People want to feel like they're making their own decision, that they're in control. Works perfectly towards that.
This was a great read where there are practically unlimited applications of the choice reward/consequence concept. Joanna's example on the kid and the cookie vs. the kid and the laundry was case-in-point. It reminds me of Joe Polish and Dean Jackson's podcast episode where they talk about the "get cheese, avoid the cat" concept where just like a mouse, a visitor or prospect simply wants to minimize pain or risk and therefore the seller or marketer needs to make the experience as easy as possible.
Choosing to reject the opt-in offer is just another way to avoid the cat--a cat that is now present vs. the cat that everyone knows is there but no one talks about. Here's a link to the podcast: http://ilovemarketing.com/episode-055the-one-where-dan-sullivan-talks-with-dean-about-cheese-and-whiskers/
Thanks for sharing Lance!
Great case study. With a $4K/month price tag, I should have known that Bounce Exchange figured out how to get results that the rest of us weren't getting. Now I've got some great new ideas to tests for my site and for my clients. Thanks for sharing this @lancecj
Very interesting case study!
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