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Most PR practitioners, if they so much as hear the term ‘PR automation’, flinch and talk about how these two concepts are miles apart.

Fine, PR is about relations that are guided by some sort of code of etiquette that guarantees success and mutual satisfaction.

But does it mean we shouldn’t enjoy the benefits of modern technologies that are out there and can make our work easier without jeopardizing the relations we’ve spent so much time building and developing?

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