We built the best signup form ever, and are giving it to everyone! If you are in B2B this will boost your conversion rate by 20% on day 1.
2 years ago we started using dynamic enrichment via Clearbit in the client as a way to improve our signup rates & validate the data. We've been refining it since, with live user scoring via MadKudu and dynamic content ... This nifty piece of code will:
Segment’s open-source Frictionless Signup shortens your signup form with automatically populated fields from Clearbit. You can increase your conversion rates without sacrificing enriched customer data. Clearbit will prefill data on your customers, and Segment will pass that data along to any marketing or analytics tool you want to use. When you know more about your customers, like where they work, what they do, and how big their company is, you can use those extra data points to send more helpful messages.